Uber Link is a global reseller of electronics that specialises in mobile phone recycling. They approached me to create a new identity with a corporate, high-end feel. Their main goal was to convey the look and feel of a well-established brand.
For the logotype, I used a very clean sans serif, Sofia Bold Pro, paired with a traditional serif, Athelas, to create a modern image with a traditional touch. The logo mark combines three concepts: electrical nodes from a circuit board, the four corners of the globe, and a diamond to represent quality.