Serenity Spirit is a spa that specialises in skincare and holistic therapies. I was approached to create a new identity, design promotional print material, and build a website. The branding needed to reflect the high-end and luxurious nature of the service, and as the majority of their clients are woman, it needed to have a feminine feel.
For the logo, I opted for a flower to reflect the natural, organic nature of the holistic treatments, a clean sans serif typeface to express the premium nature of the service, and two dots to represent the restoration of balance that clients experience after receiving treatments. I used a luxurious royal purple colour palette and created illustrations as part of the visual identity.