Reel Relish are a musical duo from the French Alps that tour the world frequently and enjoy a bohemian lifestyle. The music is very laidback and uplifting, and they commonly use a loop guitar pedal to layer up their rich sounds. They asked me to create an identity and a range of merchandise they could promote at their gigs: clothing that would appeal to 20-35 year olds.
I created long, flowing custom lettering to reflect their beautiful looping music and a warm complementary colour palette. This was combined with an irregular decorative font, Baller's Delight, to reflect their creative process. I also created a tagline that captures the essence of the band, their attitude, music and home in the mountains.