Cham Jam is a new music agency in Chamonix Mont Blanc, in the French Alps. They specialise in events management and connect owners of prestigious venues with fresh musical talent from the UK. I was asked to create an identity that would reflect the funky yet high-end nature of the agency.
Chamonix has been a popular tourist destination for many decades and in order to create a connection to the valley I drew inspiration from the wonderful vintage ski posters created by French artists in the last century. When thinking of how to inject style and class into the brand, I was also inspired by the Art Deco era and the roaring 20's jazz scene in Paris; I combined these elements and gave the design modern twist.