Cham Jam is a new music agency in Chamonix Mont Blanc, in the French Alps. They specialise in events management and connect owners of prestigious venues with top DJs and other fresh musical talent from the UK. I was asked to create an identity that would reflect the funky yet high-end nature of the agency.
Chamonix has been a popular tourist destination for many decades and in order to create a connection to the valley I drew inspiration from the wonderful vintage ski posters created by French artists in the last century. When thinking of how to inject style and class into the brand, I was also inspired by the Art Deco era and the roaring 20's jazz scene in Paris; I combined these elements and gave the design a modern twist. The mark combined the letter 'C' with a turntable, and the font choice is Mostra Nuova Bold - a clean modern font based on the lettering often seen on Art Deco posters of the 20's.